Thursday 25 September 2014

Proton launches new Iriz hatchback: RM42k - RM63k

‎Hello from Proton City! I am here with members of the media, covering the official launch of the hotly-anticipated Proton Iriz hatchback. 

Most of you have probably read about the specs and details on the many Malaysian motoring websites, but here's a recap of the headlines: Available with 1.3 and 1.6 engines, the Proton Iriz goes head-to-head with the ever-popular Perodua Myvi, while craftily undercutting other B-segment rivals such as the Honda Jazz, Ford Fiesta, and Kia Rio. Available with up to 6 (!) airbags, the 5-star ANCAP rated Iriz puts safety in the forefront, offering class-leading safety at a price point that's hard to beat. 

Across the board, the standard safety features are tremendous to say the least. Anti-lock brakes (ABS), electronic brake distribution (EBD), traction control (TCS), and hill-hold assist (HHA) are the headliners, along with ISOFIX mounts for child seats, adjustable seatbelt height fixtures (a feature some more expensive competitors lack), and electronic brake assistance (which helps to increase braking force during emergency situations). 

Now for the properly interesting stuff. The top-of-the-range 1.6 Premium gets all the goodies, and the exterior reflects that. It gets a two-tone bodykit, daytime LED running lights, 15" alloy wheels with a design exclusive to the Premium, and a large rear spoiler to round things up. Inside, the Premium gets leather on the seats, doors, steering wheel and gear lever, as well as a touchscreen multimedia system featuring GPS, Bluetooth connectivity, and reversing camera.

Finally, a real contender to take on the Myvi. "A car built by Malaysians, for Malaysians," said Proton Chairman Tun Dr. Mahathir Mohammed









The price and respective specifications are as follow:






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